1. Parties, scope and acceptance
These terms apply between the person or organization using My Marketing Mix and MAD CAT LABS YAPAY ZEKA VERİ BİLİMLERİ VE YAZILIM ANONİM ŞİRKETİ.
The services include the website, application, Strategy Lab, Asset Creation, Marketing Mix, reporting, integrations, automations, APIs, support channels and related digital products.
By accessing the services, creating an account, acting for a company/workspace or continuing to use the services, you agree to these Terms of Service. If you do not agree, you must not use the services.
Additional terms may apply to specific features, integrations, campaigns, beta programs, enterprise order forms or data processing agreements. If additional terms conflict with these terms, the specific terms control only for their subject matter.
2. Nature of the services
My Marketing Mix is a SaaS product that combines marketing strategy, campaign planning, creative asset generation, ad/CRM/analytics integrations, marketing mix modeling, reporting and support workflows in one platform.
The platform generates outputs, analyzes data, organizes workflows and provides recommendations, but the user retains final control over campaign decisions, publishing approvals, budget choices, platform-policy compliance and commercial outcomes.
Some parts of the product may be beta, experimental or early-access features. Such features may be changed, limited or removed.
3. Accounts, workspace authority and security
- You must provide accurate and current information when creating an account.
- A user acting for a company/workspace represents that they have the necessary authority.
- Actions by users in a company workspace are attributed to that workspace according to roles and permissions.
- You are responsible for protecting accounts, passwords, API keys and integration tokens.
- You must notify us promptly if you suspect unauthorized access, a vulnerability or account compromise.
- We may remove or restrict usernames, workspace names, links, tokens or integration settings that are inappropriate, misleading, infringe third-party rights or create a security risk.
4. User representations
- You represent that you have legal capacity or, if acting for an organization, authority to bind that organization.
- You are responsible for keeping registration, company, billing, integration and campaign information accurate, current and complete.
- You represent that you have the necessary rights, permissions and legal bases for data, images, text, brand assets, customer lists, campaign data and integration accounts you upload or connect.
- When using the services, you must comply with applicable advertising, consumer protection, intellectual property, personal data, commercial communication, competition and platform policies.
5. Acceptable use and prohibited activities
- You may not use the services unlawfully, deceptively, harmfully, in a discriminatory manner, in a way that infringes intellectual property or violates the rights of others.
- Spam, phishing, malware, bypassing security, unauthorized data collection, scraping without permission, excessive automated load and disruption of service integrity are prohibited.
- For ad accounts, CRM, analytics and third-party integrations, you are responsible for complying with the relevant platform's API, advertising, data use and content policies.
- Bots, crawlers, scrapers, automated account creation, rate-limit circumvention, reverse engineering, attempts to access source code, bypassing security measures or generating load that disrupts service performance are prohibited.
- You may not impersonate another user, company or brand; obtain access through misrepresentation; or share accounts, tokens, data or campaign outputs without authorization.
- You may not generate or publish content involving unlawful products or services, hate speech, harassment, child exploitation, incitement to violence, harmful financial/health claims, false statements or violations of advertising platform policies.
6. Customer content and contributions
Data, files, brand assets, images, text, campaign briefs and outputs you upload remain owned by you or the party that authorized you to use them.
You grant us a limited, worldwide, non-transferable license to process customer content to provide the service, generate outputs, operate integrations, maintain security, provide support and meet contractual obligations.
We do not use non-public customer content except to provide the services, maintain security, troubleshoot issues, follow customer instructions or meet legal obligations.
When you submit comments, requests, support messages, briefs, feedback or content in the platform, you are responsible for ensuring they are accurate, lawful and do not infringe third-party rights.
7. Feedback and suggestions
If you send us product ideas, bug reports, suggestions, use cases or feature requests, we may use that feedback to improve, prioritize and support the product without requiring separate permission, approval or compensation.
You should not include confidential information, trade secrets or data you are not authorized to share in feedback.
8. AI outputs
AI outputs may be inaccurate, incomplete, outdated, similar to other content or subject to third-party rights. Before publishing, you must review outputs for accuracy, brand suitability, advertising policies, copyright, personality rights and regulatory compliance.
You represent that you have the necessary rights, permissions and legal basis for content and prompts you upload to the platform.
AI outputs do not guarantee campaign performance, sales, revenue, budget efficiency, ad approval, legal compliance or platform acceptance. Publishing and use of generated outputs remain subject to user approval.
The same or similar inputs may produce similar outputs for other users. Exclusive rights should not be assumed over general ideas, methods, styles, compositions or marketing patterns.
9. Integrations and third-party services
Connections may be available with Google, Meta, LinkedIn, TikTok, Canva, HubSpot, Salesforce, payment, storage, analytics, email and AI model providers.
The relevant provider is responsible for availability, data practices, quotas, fees, API changes and policies of those services. Integration interruptions may affect some service features.
When you connect an integration, data may be retrieved, synchronized, reported or acted upon within the permissions selected on the provider's authorization screen. Removing an integration stops new retrieval; retention of historical records is governed by the Privacy Policy and contractual/legal retention periods.
Third-party terms of service, API policies, advertising rules, quota limits and fees apply separately.
10. Fees, purchases and subscriptions
Paid plans are limited by the usage limits, term, user count, output allowance, integration scope and support level stated in the quote, order form, subscription screen or written agreement.
You must provide accurate billing, company, tax and payment information when purchasing or subscribing. Taxes, exchange differences, overages, third-party service costs and custom integration fees may be charged separately.
Unless agreed otherwise in writing, fees may be charged in advance, subscriptions may renew periodically and fees for used periods may be non-refundable.
If a payment method is declined, payment is delayed or billing information cannot be verified, access may be suspended, limits may be reduced or the service may be terminated.
11. Limits, quotas and overages
Plans may include credit, token, output, file, storage, user, project, integration, API-call, report, model-training or support limits. How limits apply may be shown in the product interface, quotes or order forms.
To protect service integrity, temporary rate limits, access restrictions or review may be applied for abuse, unusual traffic, security risk, excessive automation or third-party quota violations.
If overage charges or additional capacity are required, the applicable plan or written agreement applies.
12. Cancellation, suspension and termination
Unless agreed otherwise in writing, subscriptions may renew at the end of the relevant term. Cancellation must occur before renewal.
Access may be suspended or terminated for violation of these terms, security risk, non-payment, unlawful use or third-party rights violations.
Account closure may start deletion or export processes for customer data, subject to legal retention obligations, dispute records, security logs, billing records and backup cycles.
13. Service management, changes and corrections
We may change the services, features, interfaces, models, integrations, prices, limits, documentation or infrastructure for reasonable product and operational reasons.
We reserve the right to correct inaccurate descriptions, prices, features, availability, outputs, reports, model results or documentation.
Maintenance, updates, security, infrastructure, third-party services, networks, power, force majeure or abuse may cause interruptions. We aim for reasonable continuity, but uninterrupted access is not promised.
14. Third-party content and links
The services may link to third-party websites, APIs, data sources, model providers, advertising platforms, CRM systems, file storage services or payment providers.
The content, security, accuracy, availability, data practices, fees and policies of those third parties are outside our control. Your use of those services is governed by their own terms.
15. Data protection
Personal data is processed under the Privacy Policy, Turkish Data Protection Notice, cookie preferences and any data processing agreement between the parties.
Corporate customers are responsible for providing required notices, obtaining permissions and establishing legal bases for personal data they upload to the platform.
16. User data, backups and exports
You are responsible for the accuracy, integrity, legality and necessary backups of data and content you upload to the platform.
We apply reasonable backup, security and recovery measures, but we are not responsible for data loss caused by user error, integration error, third-party outage, unauthorized sharing or the user's own device/account security.
Export or data portability features may be available on eligible plans. After account closure, data access may be limited to specific periods.
17. Intellectual property
The platform interface, software, source code, design system, brand elements, logo, documentation, data model, workflows, automation logic, system architecture and service infrastructure are owned by MAD CAT LABS or its licensors.
These terms give you a right to use the services; they do not transfer intellectual property in the platform. You may not copy, resell, sublicense, reverse engineer or systematically analyze any part of the service to build a competing product.
Customer content and user-provided brand assets remain with the relevant rights holder.
18. Electronic communications and notices
Using the services, sending us email, completing forms, receiving in-app notices or carrying out online transactions constitutes electronic communication.
Agreements, notices, invoices, security alerts, product changes, support responses and legal information may be provided electronically. You are responsible for keeping account contact information current.
19. Disclaimers
The services are provided with reasonable care; however, to the extent permitted by applicable law, we do not guarantee that the services will be uninterrupted, error-free, vulnerability-free, fit for every need or capable of producing any particular result.
Marketing performance, advertising platform approval, revenue increase, model accuracy, data-source accuracy, integration continuity or publishability of AI outputs is not guaranteed.
20. Limitation of liability and indemnity
Except where liability cannot be limited by law, liability is limited for indirect damages, lost profits, revenue loss, data loss, reputational harm, third-party claims or consequences arising from content published by the user.
The user is responsible for consequences arising from incorrect data input, incorrect integration permissions, non-compliant campaign use or publishing AI outputs without review.
The user may be required to cover reasonable losses, costs and claims arising from customer content, third-party rights violations, unlawful use, misuse of integration permissions, breach of these terms or campaigns/content published by the user.
21. Governing law and disputes
These terms are governed by the laws of the Republic of Türkiye. Subject to mandatory consumer venue rules, Istanbul courts and enforcement offices have jurisdiction.
The parties will first try to resolve disputes through good-faith discussions. The right to apply directly to competent authorities is reserved for intellectual property, security, collection or urgent injunctive matters.
22. General provisions and contact
If any provision of these terms is held invalid or unenforceable, the remaining provisions remain effective. Failure to exercise a right does not waive that right.
We are not responsible for delay, interruption or non-performance caused by events outside our reasonable control.
For questions about the services, contact us at [email protected] or at Seyrantepe Mah. Gökdeniz Sk. No: 15 İç Kapı No: 6 Kağıthane / İstanbul, Türkiye.